ECE Leader Jenny Yule Wins Business Person of the Year

Jenny

Founder and Managing Director of PORSE Jenny Yule is Hawke¹s Bay¹s Business
Person of the Year.

From primary school teacher and nanny tutor to education entrepreneur, Jenny
has become a formidable figurehead in both influencing and leading a shift
in perception about early childhood education and care across New Zealand.

Accepting the Award at the Westpac Hawke¹s Bay Chamber of Commerce Business
Awards last night, Jenny acknowledged the thousands of in-home educators
working across the country helping to give children the best start in life .

Jenny founded PORSE 17 years ago based on a two-fold mission to give
families the choice of a nanny in their home to support the vital role of
parenting, and to offer nannies an organisation that supported and valued
their career pathway.

Today PORSE is the country¹s largest provider of in-home childcare,
education and training, with 42 area offices employing 273 staff nationally
with a network of over 5000 in-home educators and students, and delivering
Star/Gateway programmes in 290 secondary schools.

PORSE has nearly 40% market share in the sector with more than 7000 children
enrolled, and is credited with significantly contributing to the popularity
and growth of in-home childcare in New Zealand, which has doubled in demand
in the last five years.

Jenny has been challenging the status quo of large group childcare for
children under three, with evidence that babies need to be raised in
one-on-one secure attachment relationships.

³Societies benefit when babies are raised in stable home environments during
the critical stages of early brain development,² she says.

In 2010 Jenny was a finalist in the Veuve Clicquot New Zealand Business
Woman Awards, and in 2008 she won Her Business Most Outstanding Business
Leader and Business Woman of the Year. In2003 the Franchise Association of
NZ awarded her a National Business Leadership Award.

PORSE was named Hawke¹s Bay¹s Supreme Business of the Year in 2007, just
eight years after winning Hawke¹s Bay¹s Best New Business Award.

This year, PORSE opened its third Hawke¹s Bay office, in Hastings, where its
grassroots began. Over 1400 educators, families and staff form the PORSE
network in Hawke¹s Bay, making it a major contributor to the growth of the
regional economy.
Key facts:
PORSE is the country¹s leading provider of in-home childcare and educator
training
PORSE stands for Play, Observe, Relate, Support, Extend
PORSE has 42 Area offices nationwide
PORSE has more than 7,000 children enrolled
PORSE has more than 5,000 educators and students nationwide
PORSE is a registered and approved NZQA accredited provider of unit
standards and courses to secondary school and tertiary students of all ages.