Mums in business

Having a baby is one of the single biggest challenges you will face in your lifetime. It also brings the most rewards. For some Kiwi mums the births of their children creates an opportunity for them to combine their pre-baby skills and knowledge with their new family commitments, for others starting a home business is a way to bring in a much-needed second income without sacrificing time with their children.

OHbaby! was founded by one such Mum, Angela Pedersen, in 2000. Although her first child, Ella, wasn't born until 2005, Angela wanted to create a business that she could run from home whilst still being a stay at home Mum. The success of OHbaby! is a testament to the many hours that Angela, and her husband Royce, put into developing the site in those early days, and that they have continued to put in over the ensuing years.

OHbaby! is still staffed entirely by parents, many of whom work from home, and we know how much time and energy goes into running a home business, especially when you are also running a busy household!

Our Mums In Business directory profiles some homegrown success stories, women who have taken the plunge and established their own home businesses offering a huge variety of products and services.

We hope you'll help us support them!

If you're a Mum In Business and you'd like to see your profile in our directory, email for more information!


  • Little Whimsy: Clare Wickenden
    Little Whimsy: Clare Wickenden
  • Baby business: homegrown success stories
    Baby business: homegrown success stories
  • Mel Vaughan - Little Society
    Mel Vaughan - Little Society
  • Erica Minter, Verve Women's Wellness
    Erica Minter, Verve Women's Wellness
  • Elizaveta Shieff - bebabo
    Elizaveta Shieff - bebabo
  • Rachel McFedries - Twigged Design
    Rachel McFedries - Twigged Design
  • Tara Lowe - 2 Little Rascals
    Tara Lowe - 2 Little Rascals
  • Maree Harper of LoveLoops
    Maree Harper of LoveLoops
  • Jane Anne McAllister
    Jane Anne McAllister
  • Cara Davies, August
    Cara Davies, August
  • Kim Snel of Snugbags
    Kim Snel of Snugbags
  • Reo Pēpi
    Reo Pēpi
  • Philips AVENT - Penny Campbell
    Philips AVENT - Penny Campbell
  • Kiddy Couture - Naomi Seabrooke
    Kiddy Couture - Naomi Seabrooke
  • BPM Childcare - Christine LeMaitre
    BPM Childcare - Christine LeMaitre
  • Decorlicious - Jodine Thornton
    Decorlicious - Jodine Thornton
  • Holmsäter Ltd - Jenny Etherington
    Holmsäter Ltd - Jenny Etherington
  • Allium Interiors - Jo Burrell
    Allium Interiors - Jo Burrell
  • Lou and Olly - Jane Blakey
    Lou and Olly - Jane Blakey
  • MummyMatters - Shumin Lim
    MummyMatters - Shumin Lim
  • Merino Mana - Mary Hampton
    Merino Mana - Mary Hampton
  • Baby on the move - Claire Turner and Fena Bavastro
    Baby on the move - Claire Turner and Fena Bavastro
  • Mocka - Emma Smith
    Mocka - Emma Smith
  • OHbaby - Angela Pedersen
    OHbaby - Angela Pedersen
  • Stuck On You - Carrie Felton
    Stuck On You - Carrie Felton
  • Newbies - Sally Woodfield
    Newbies - Sally Woodfield
  • Bebabo - Liza Shieff
    Bebabo - Liza Shieff
  • Breastmates - Frances McInnes
    Breastmates - Frances McInnes
  • Babu - Alison Hui
    Babu - Alison Hui
  • Merino Kids - Amie Nilsson
    Merino Kids - Amie Nilsson
  • Nature Baby - Georgia Faull
    Nature Baby - Georgia Faull
  • Porse - Jenny Yule
    Porse - Jenny Yule
  • HOTmilk - Lisa Ebbing - Ange Crosbie
    HOTmilk - Lisa Ebbing - Ange Crosbie




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