News just in: Only a quarter of pregnant women are eating all the fruit and vegies they should be, say Auckland University researchers who studied the diets of 5000 women.
Added to this, only a quarter are eating the right kinds of breads and cereals, just 58% are eating enough dairy and a mere 21% enough lean meat and other protein.
So why are Kiwi women flouting the nutrition guidelines set down by the Ministry of Health?
One of the lead researchers in the Growing up in NZ study, Dr Cameron Grant, says women tend to know about avoiding foods that might carry listeria but are often turning to chips, lollies, takeaways and energy drinks.
He thinks fortified foods, such as those containing added vitamin D may be a partial answer if it’s targeting sub-groups with known deficiencies. For example, vitamin D deficiency is more common among Pacific people.
However, he also believes not enough is done to explain how eating healthily can greatly contribute to the future health of our babies.
Here at OHbaby! we can think of a number of other reasons why women might be overloading on junk food: