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    Posted: 01 August 2009 at 9:18pm
MEDIA RELEASE: WHO
Source: http://www.worldbreastfeedingweek.org/images/press_release.pdf

In Emergencies, Breastfeeding Is A Lifeline.

Emergencies can happen anywhere in the world. Infants and young children are especially vulnerable to malnutrition, illness, and death in these situations. Whatever the emergency – from earthquake to conflict, from floods to the flu pandemic – the story is the same: breastfeeding is a lifeline and a shield that protects infants in emergencies.
From 1-7 August 2009, the World Alliance for Breastfeeding Action (WABA), and breastfeeding
advocates in more than 150 countries worldwide will be celebrating World Breastfeeding Week (WBW) for the 18th year. This year, WABA teams up with the Emergency Nutrition Network (ENN) and the
International Baby Food Action Network-Geneva Infant Feeding Association (IBFAN-GIFA) who represent an international collaboration of United Nations agencies and non-governmental organisations (IFE Core Group) concerned with protection and support of safe and appropriate infant and young child feeding in emergencies. Together we call for the active protection and support of breastfeeding during emergencies and the prevention and refusal of donations of breast milk substitutes(1), bottles and teats that, too often, do more harm than good.
When an emergency strikes, simple measures can make all the difference in the world. Emergency
preparedness is the key to quick appropriate actions. Mothers need to be secure and have priority access
to food for the family, water, shelter and safe places to breastfeed.
The World Health Organisation (WHO) and UNICEF recommendations - early initiation and exclusive
breastfeeding until six months of age and continued breastfeeding for two years or beyond - are even more critical in emergencies. Breastfeeding is the one safe and secure source of food and fluid for infants - instantly available, providing active protection against illness and keeping an infant warm and close to his/her mother. It also reduces the risk of post-partum haemorrhage in the mother, the leading cause of maternal mortality worldwide. In the challenging and risky environment of an emergency, how infants are fed is key to their survival.
Protecting breastfeeding and infant and young child feeding from inappropriate marketing influences is
an essential component of emergency interventions. Violations of the International Code of Marketing
of Breastmilk Substitutes and subsequent relevant WHA Resolutions are frequent {2}. International guidance (3) developed by the IFE Group clearly states that donations of breastmilk substitutes, bottles and teats should not be sought nor accepted in emergencies.
Everyone can play a positive and important role in emergency preparedness and response. Find out
what you can do by consulting the WBW 2009 ACTION FOLDER produced by WABA and the IFE
Core Group that includes an extensive Guide for Action. Available online at the WABA website and in
print in 4 languages from WABA.
‘Breastfeeding is a vital emergency response.
When a disaster strikes, everyone should be ready!’

1 Breastmilk substitutes include infant formula, other milks, infant foods, juices, teas
2 As documented in IBFAN-ICDC Focus May 2009 publication on ‘The Code and Infant feeding in emergencies’
3 Operational Guidance of Infant and Young Child Feeding in Emergencies, version 2.1, February 2007. ww.ennonline.net


Edited by Maya
Maya Grace (28/02/03)
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