Not sure, nephews mum just happened to be here when her sister who happens to work in the toy industry was looking through looking for her ad and came across nephew. He has the full A4 page and the other babies that were at the photo shoot that day are just little insets in the page.
They only got into it because I was on facebook and saw the status from Oh Baby! about needing babies that have excema so I told his mum. She emailed literally 15mins before the deadline too!