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myfullhouse View Drop Down
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    Posted: 26 September 2010 at 8:54pm
I am putting together a cookbook as a fundraiser for Playcentre. Families have contributed recipes and we also have a celebrity chef contributing one.

To subsidise the printing costs I am going to put advertising in it. There will be 6 or so half page (so half A5) ads and then people/companies can sponsor a page - about 3 lines at the bottom.
Mu thinks they should be $25 to sponsor a page and $50 for the 1/2pg ad. A friend at PC thinks $5 to sponsor and $30 per ad

What do you think? How much would you pay?
Lindsey


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freckle View Drop Down
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Points: 4773 		Post Options Post Options   Thanks (0) Thanks(0)   Quote freckle Quote  Post ReplyReply Direct Link To This Post Posted: 26 September 2010 at 9:10pm
I guess it depends on how many copies are being distributed?
mum to 3 lovely girls :D
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myfullhouse View Drop Down
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Points: 2944 		Post Options Post Options   Thanks (0) Thanks(0)   Quote myfullhouse Quote  Post ReplyReply Direct Link To This Post Posted: 26 September 2010 at 9:39pm
I was thinking about a couple hundred but it depends on a few enquiries that I have made, we might be able to sell more but I have to wait and see.
I am just wondering what people would be prepared to pay
Lindsey


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peanut butter View Drop Down
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Points: 8044 		Post Options Post Options   Thanks (0) Thanks(0)   Quote peanut butter Quote  Post ReplyReply Direct Link To This Post Posted: 26 September 2010 at 9:53pm
How much is it going to cost you to print them. you want to cover all your costs so everything is profit. Then you should be able to work out from there
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freckle View Drop Down
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Points: 4773 		Post Options Post Options   Thanks (0) Thanks(0)   Quote freckle Quote  Post ReplyReply Direct Link To This Post Posted: 26 September 2010 at 9:56pm
I would think $50 for half a page is very reasonable... and I agree with nzpiper you shoukld try to cover costs with advertising...
mum to 3 lovely girls :D
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lizzle View Drop Down
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Points: 8346 		Post Options Post Options   Thanks (0) Thanks(0)   Quote lizzle Quote  Post ReplyReply Direct Link To This Post Posted: 26 September 2010 at 10:38pm
as an advertiser i would want to know how many copies would be distributed, and that would help me decide how much i would be willing to spend.
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bext1 View Drop Down
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Points: 1136 		Post Options Post Options   Thanks (0) Thanks(0)   Quote bext1 Quote  Post ReplyReply Direct Link To This Post Posted: 26 September 2010 at 10:38pm
$50 for a half page sounds cheap, if you consider how many people are seeing the ad, and because it's a cookbook, people will be seeing the ad for a long time to come. We still have our playcentre cook book from when I was 5, so that's a heck of a long time advertising!!

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kellie View Drop Down
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Points: 1229 		Post Options Post Options   Thanks (0) Thanks(0)   Quote kellie Quote  Post ReplyReply Direct Link To This Post Posted: 27 September 2010 at 12:42am
Maybe $15 to sponsor and $50 an ad.

Edited by kellie

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clover View Drop Down
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Points: 2090 		Post Options Post Options   Thanks (0) Thanks(0)   Quote clover Quote  Post ReplyReply Direct Link To This Post Posted: 27 September 2010 at 8:13am
I would also want to know the estimated distribution but I would think $50 for an add is reasonable.
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myfullhouse View Drop Down
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Points: 2944 		Post Options Post Options   Thanks (0) Thanks(0)   Quote myfullhouse Quote  Post ReplyReply Direct Link To This Post Posted: 27 September 2010 at 9:42am
Thanks for your input ladies. I am yet to decide on the print run size due to waiting to find out about a possible distribution option. It is so hard to decide on the final charge due to such a big difference between Mum's suggestion and my friend's
With a 200 print run $50/ad and $15/sponsor should cover all costs which would be great.
Lindsey


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HuntersMama View Drop Down
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Points: 1863 		Post Options Post Options   Thanks (0) Thanks(0)   Quote HuntersMama Quote  Post ReplyReply Direct Link To This Post Posted: 27 September 2010 at 5:27pm
I think $50 is also cheap, so you shouldnt have any trouble selling the spots.

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myonlineself View Drop Down
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Points: 1353 		Post Options Post Options   Thanks (0) Thanks(0)   Quote myonlineself Quote  Post ReplyReply Direct Link To This Post Posted: 27 September 2010 at 8:46pm
$50 ad and $15 to sponsor a page sounds more than reasonable, especially as its a fundraising thing...

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