Stories make your business relatable.

Instagram is a great way to show potential customers that you are more than just a faceless corporation. This can be done through many of the app's features, but you can really make an impression with live posts and stories.

The best way to use live stories is to show behind-the-scenes insights into your company and the people who work there. Some examples are videos that show how products are made, videos of office employees interacting with each other, and live Q&A sessions between you and your audience.

Instagram live posts are also an excellent way to build rapport, trust and credibility with followers, as well as showing that there's a human side to your business. If consumers see you as more than an entity looking to take their money, then they may be more trusting of your brand.