The new breastfeeding ads

I thought of another way of explaining the "push" thing and the who code... kind of like how at family planning etc they HAVE to push safe sex... part of the who code also,a nd HAVE to provide information about contraception regardless of their personl beliefs, and if nurses etc don't agree with contraception/ECP etc, they chose not to work in that part of the job.
Or how they have to push the smoking is bad thing? We all KNOW its bad, but it is kind of in your face, though, isn't it? All part of WHO.

Heres an insert from a paper I wrote a couple of months back. Good old cut and paste to the rescue.....

WHO along with UNICEF developed strategies to protect, promote and support breastfeeding. The Baby Friendly Hospital Initiative (BFHI) launched in 1991 ensures that all maternities either free standing or in a hospital become a centre of breastfeeding support. These facilities are designed to be baby friendly while following the ten specific steps to supportive breastfeeding including physical and emotional support (UNICEF, 2008) and The International code of Marketing of Breast Milk Substitutes (WHO Code) which aimed to protect and promote breastfeeding through adequate information on breastfeeding and the regulation of the marketing of breast milk substitutes, bottles and teats.

The WHO Code stipulates that there should be no promotion of breast milk substitutes , bottles or teats to the general public; that neither health facilities nor health professionals should have a role in promoting breast milk substitutes. (UNICEF, 2008).

The ministry in New Zealand supports and promotes breastfeeding and the intent of the International Code of Marketing of Breast milk substitutes. The Ministry has developed a set of guidelines for health worker to interpret the WHO code into recommendations for promoting and protecting breastfeeding through the implementation of the WHO Code in the health sector (MOH, 2000).

Breastfeeding has many benefits for the health and development of babies. Breast milk meets the full needs of the nutritional requirements for babies up to the age of 6months old. It is very high in all the right nutrients and fatty acids needed for growth and also protective properties against infectious diseases such as gastroenteritis and respiratory infections because the maternal antibodies are passed through the breast milk (MOH, 2000).

I hope that is the info you were after Steph

 

Heres the facts as i see it , whether people like them or not

1) breastmilk is best for baby
2) most people know this,however there are a few that dont
3) some women chose not to bf cos they cant, for whatever reason
4) some women chose not to bf cos they dont want to , and that is THEIR choice, sure, in an ideal world everyone would be , but give me an ideal world, and i'll give you that
5) women should be asked by their LMC before and after the birth if they are going to bf, and they should be told "did you know its the best option for the baby ?" as some of them might not
6) after giving all the information , womens choices, whether to breastfeed , or not, should be respected and if the choice is to BF then as much info and help with latching, support etc should be offered straight away
If they choose to FF , then that shouldnt be such a major issue that women feel guilty (you have the rest of your childs life for that) and same with BF , they should be given info on that too.

This way , both bases are covered, the importance of BF has been covered with out it being being forced, women know the facts and are then able to make their own choice based on that .
And whatever way you chose , you have information and knowledge on .
As it is WHO policy etc, bf will be discussed first, especially because some women genuinely feel that they should "know " how to bf and are too scared to ask for help.
But women who dont chose to , should be supported in their option as well .

Im sorry if very pro bf mums dont like this , and im very sorry if very pro FF mums dont like this, but it has to be fair to everyone