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peachy View Drop Down
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    Posted: 15 June 2008 at 7:26pm
DH and I own a business and are wanting to know where our money would be best spent with regards to advertising.

A bit of background is, the business is an on-line business and relates to gifts using photos of pets, children, a lovely photo you have taken while on holiday etc. We have had this business for quite a few years now, but haven't really had the time to promote it properly. We have decided that as I am not going back to my job, this business is going to be my "baby" so to speak and I will be operating it from home!

Now my question is, where would you search or look for businesses that offer "gift" kind of services? We currently advertise on google, Practical Parenting magazine and Kiwi Pet magazine and the TNT magazine in the U.K. Most of our customers come from the google search engine which has surprised us!

So what search engines/advertising places would you search for gifts like this?

NB to Admin: I do not intend this to be self promotion, it is a genuine question, but please feel free to delete my post if you deem it unappropriate.

Thanks in advance for any advice!



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Maya View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Maya Quote  Post ReplyReply Direct Link To This Post Posted: 15 June 2008 at 7:32pm
Advertise with us! I can send you a rate card etc. if you like? The Mums in Business feature is a great deal for small businesses online, and we also have the Irresistables section of the magazine.
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Mama2two View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Mama2two Quote  Post ReplyReply Direct Link To This Post Posted: 15 June 2008 at 7:37pm
I tend to go with the google search if i am looking at the internet. Otherwise the back of magazines like OB and dare I say 'treasures' for things like that.
Oh and how about the Bounty books?

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peachy View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote peachy Quote  Post ReplyReply Direct Link To This Post Posted: 15 June 2008 at 7:37pm
Funny you say that Emma, I actually spent a bit of time looking through the rate cards for the mag and site last last night, just forgot to mention it in my post!

Whats the Mums in Business feature, sounds interesting!

Can you send me the rates cards you are talking about please?
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peachy View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote peachy Quote  Post ReplyReply Direct Link To This Post Posted: 15 June 2008 at 7:38pm
M2S Bounty Books - great idea! Hadn't thought of that one!
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Maya View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Maya Quote  Post ReplyReply Direct Link To This Post Posted: 15 June 2008 at 7:41pm
Will do, just PM me your email address

From memory, Bounty are really expensive. We used to have inclusions in the Bounty packs years ago. I could be wrong tho.

What about the Reach Me packs? I know nothing about how much they cost to have an inclusion in or if there are specific criteria but could be worth looking into.

Also the Canvas section of the Weekend Herald has a directory, we advertise in there from time to time.
Maya Grace (28/02/03)
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Peanut View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Peanut Quote  Post ReplyReply Direct Link To This Post Posted: 15 June 2008 at 8:00pm
check out www.advertisenow.co.nz (I think). It works like lastminute.com but for advertising. I am in chch so have only looked at it for that but am pretty sure that its for the whole of NZ. Good way of gettimg some bargains in advertising.
       
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mummyofprinces View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote mummyofprinces Quote  Post ReplyReply Direct Link To This Post Posted: 15 June 2008 at 8:03pm
I am lazy, so go with what I find on google.


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Red View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Red Quote  Post ReplyReply Direct Link To This Post Posted: 15 June 2008 at 8:49pm
I am based out West as well and I am currently advertising in the Coffee News Henderson edition, it is quite reasonable 13 weeks is $290 incl GST, I found Western Leader to be v expensive and did not generate much business from it considering the outlay.
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arohanui View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote arohanui Quote  Post ReplyReply Direct Link To This Post Posted: 15 June 2008 at 9:39pm
I go with google.

You could see if you could send out some sort of discount coupon with the reach me packs? I know if I have a coupon I'm more likely to go someone cos it's a good deal, and then if they're good I'm more likely to go back there again
Mama to DS1 (5 years), DS2 (3 years) and...
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