Never shake a baby

Does any one else really not like that new ad. I can't stand that they are letting the baby cry. It's horrible.

I think the ad is cleverly done but I can't stand a crying baby.

I think it gets the message across though. No body likes a crying baby. This advert shows people that is ok to let the baby cry, better than picking baby up and shaking it.

I don't mind the ad but it's not going to stop people who would shake a baby from doing it.

I think it is a really effective ad myself. And I do think some people just lose control. No, it won't stop those who torture children (aka Nia Glassie) but it does show people that are at teh end of their tether that it's okay to walk away.

I agree with Bizzy and that's exactly what the ad is showing. - all good during the day but at nighttime when the baby is crying and they're all frustrated and don't know what to do...
However, they said they used a young Maori guy because statistics show a higher incidence of shaken babies in this 'group'. And it is recommended that you put the baby down in a safe place while you get yourself together and calm if you are in this position.
Noone likes to hear a baby crying and upset I think the ad is well done.

I agree with Bizzy. I think in some cases, it's nothing to do with a person's upbringing, but sleep deprivation and frustration can lead a person to just lose their patience, and that's when things like this happen. It's completely different to someone who systematically abuses their children - a lot of people don't realise what damage shaking can do. The ad may make people think twice about picking up a baby when they are angry (they may not be intending to hurt bubs, but their frustration is overwhelming).

Bizzy wrote: mrsg1 wrote: summerlamb wrote: I don't mind the ad but it's not going to stop people who would shake a baby from doing it. Have to agree on this one, people that shake babies probably wont see these adds. i dont know why you think they wouldnt see the ads. are you stereotyping people who shake babies? cause if you are you are sadly mistaken. People who shake babies come from all walks of like, its not just those from lower socio economic areas who dont have access to tv!

Woah, I'm hoping that you're aiming the comment as mrsg1 because I wasn't implying anything about the 'type' of people, just that in my opinion I didn't think an ad on tv would change anything. I would love to be wrong and as the previous poster wrote, if it saves one baby it is worthwhile, I just don't think an ad on tv will stop anyone who is going to harm a child.

ummmm i have to ask...what ad?

I still remember an ad from when I was a young child that said "Never EVER shake a Baby" and I still remember it to this day. There are people out there who don't realise the effects shaking has on babies. I always knew not to shake a baby, but I didnt realise what kind of serious damage it could do up until a few months ago. There was a doco on a wee girl whos grandparents were taking care of her, I think her father was in jail for shaking her? She couldn't do much on her own, just heartbreaking.

The wee baby does sound really upset on the ad, but I guess they used that to get the point across.