Maternity fashion: basking in the glow
Embrace your ethereal beauty with these flowy and feminine pregnancy looks. PHOTOGRAHPHY + STYLING: Catherine …
Snug as a Bug winter fashion with Postie
Get your babes winter-ready with our Postie fashion takeover! Postie Hairy Maclary Cotton PJ Set, $22; top right: Postie Peter Rabbit Cotton PJ Set, $22; bottom right: Postie Organic Cotton Growsuit in cloud dance space, $10, …
Embrace pregnancy style: neutral palette, relaxed outfits
This season's pregnancy style embraces a neutral palette, beautiful textures, and relaxed outfits for everyday. Photography + Styling Catherine Smith Zulu & Zephyr Stone Knit Pants, $280, and Stone Knit Jumper, $250, from …
Kids fashion: candy brights & snuggle knits
Candy brights, oversized fits and snuggly knits set the scene for plenty of fun and games this season. PHOTOGRAPHER: Tasha Meys/Tastefully StudiosSTYLIST: Rosie Kelway Coco wears Sienna Blair Pink Knit, $58, and Pink Knit …
Kids' fashion: fits for fun and games
Childhood is for playing! Set them up for any adventure in these autumn outfits for rain or shine. Photographer: Tasha Meys/tastefully studios Stylist: Rosie Kelway Nellie wears Golden Child Spin Me Around Terry dress in lime, $69, …
Maternity fashion: autumnal toned skirts & dresses
Embrace the beauty of your growing bump with these autumn-toned skirts, dresses and layers. Photography: Catherine SmithStyling: Jade Carey Max Liv Tie Detail Dress, $159.99, and The Luxe Whisper Crew Neck Sweater in Black, $169.99, …
Ridiculously cute kids' fashion
This season’s kids’ style is cool, cosy, and ridiculously cute! Photographer: Tasha Meys/Tastefully Studios Stylist: Rosie Kelway Porter wears Sonny Label Summer Club Cap in watermelon, $46, Summer Club Tee in olive, $46, and The Pants in …
Natural tones & delicate details make the perfect pregnancy wardrobe
Natural autumn tones combined with lush fabrics and delicate details make for the dreamiest pregnancy wardrobe. Photography + Styling Catherine Smith Lois Ryan Astéri Dress in marigold, $299, @loisryanclothing Little Gem Julia …
Kids fashion for splishing and splashing
Bring the sunshine wherever you go with these bright and bold beach get-ups, perfect for splishing and splashing. PHOTOGRAPHER: Tasha Meys/tastefully studios STYLIST: Rosie Kelway Sully Wears Sonnie Bucket Hat in court green, $44.95, …
Maternity Fashion: easy to wear summer staples
OHbaby! expert, Grace Strange shows off her baby bump in these flattering and easy to wear summer staples. PHOTOGRAPHY + STYLING: CATHERINE SMITH Legoe Heritage Palm Springs One Piece in black, $108.69 NZD; legoeheritage.com; Josephine the …
Playful maternity summer outfits for your bump
Feel the wind in your hair and the sun on your face in these playful summer outfits, perfect for your growing bump.Photographer & Stylist: Nami Hampe Blak the Label Defiant Shirt in candy pink, $179, blak.co.nz; Zulu & Zephyr …
Summer fashion for girls - don't forget the sparkles!
Summer days are all about fun, friendship, flowers and fashion. Oh, and the sparkles darling! Amal wears Elle Porte Children’s Sunglasses in shelly pink (pictured left), $34.95, thekidsstore.co.nz; Seed Heritage Geo Bather in baby blue, …
Kids fashion: dressed for success in their Sunday best
Your little cherub will be ready for anything in these cute and classic styles. Photography: Bianca AckeStylist: Rosie Keway Tigerlily wears Tiny Dancer Ruffle Collar Handmade Dress in green flower, $65, tinydancerwellington.co.nz, and Jamie …
Maternity Fashion: bloomin' beautiful
Bloom like spring flowers and sparkle like diamonds and gold with these divine dresses and special occasion jewels. Photographer + Stylist: Nami Hampe Blak The Label Cupid Dress in candy, $259, blak.co.nz; Lack Of Color …
Maternity fashion: perfect preggy styles
A pregnant woman is a vision of beauty in every form. Feel confident in these perfect preggy styles. Daughters of India Ishya Gown in butter, $249, daughtersofindia.net; Milkbar NZ Hazel Knit in pale oak, $79, milkbarnewzealand.com; …
Fashion fit for exploring the great outdoors
Don't let the colder days stop your little people from exploring the great outdoors. Wrap them up in these most stylish and snuggly wares. Ivar wears Jamie Kay Harry Knit in latte marle/oatmeal $56.99, Ben Knitted Pant in washed denim $54.99, …
Fun fashion for your littlies!
Throw away the rule book and get your kids set for cooler autumn days with quirky prints, chunky fabrics, and bold hues. Above: Violet holds H&M Umbrella in floral, $14.99, and Scrunchie in pink, $7.99, hm.com/nz; Bel & Bow …
Devine dresses for dressing your bump this season
Embody feminine beauty with divine dresses for all occasions. Above: Blak Forever Yours Dress in black, $249, blak.co.nz; Bored George Demi Sunglasses in pink, $169, boredgeorge.com. Above & below: Bird & Kite Elousie Wrap …
Kids fashion: perfect gear for fun in the sun!
Beat the heat this season with gelato-hued summer gears, perfect for slipping, slopping, slapping and wrapping. Mia wears Postie Printed Reversible Bucket Hat in pink animal, $10, postie.co.nz; Grech & Co. Sustainable Kids Sunglasses in …
Maternity fashion: ethereal silouettes & nature-inspired tones
Embrace your growing curves and welcome a new season with ethereal silhouettes and nature-inspired tones. Bird & Kite Clara dress in rose milk, $302.90 NZD, birdandkite.com; Lack of Color Palma Wide Boater, $135.50 NZD, …
Kids fashion: spring has sprung and these looks are too cute!
SPRING HAS SPRUNG AND IT’S LOOKING ESPECIALLY CUTE WITH PRETTY PASTELS AND WOOLLY FRIENDS! Luna wears Burrow & Be Florence Dress in floral, $59, Luna’s doll wears Florence Doll Dress in floral, $19.95, both from burrowandbe.co.nz. Doll: …
Maternity fashion: colourful dresses & subtle layers
Spring brings the arrival of warmer days and blossoming buds. Match the season with these colourful dresses, and subtle layers Image above: Penny Sage Ioana Dress in harvest gold, $470, pennysage.com; Glassons Wide Rib Bralette in portobello, …
Feeling on top of the world in beautiful maternity fashion
Wrap up this season with textured coats, pretty prints and bump-hugging dresses. Seed Heritage Minimal Fedora in molasses, $64.90, seedheritage.com/nz; Shjark The Finn Coat in cornflower, $829, shjark.com; …
Kids' fashion: Sunshine on a winter's day
Get your little people all rugged up with cosy layers, boots and essential accessories! Coralee wears Cotton On Kids Wide Brim Hat in washed stone, $34.99, cottonon.com/nz; Seed Heritage Chunky Cable Knit in …
Easy, breezy fashion for expecting mamas
NATURAL FIBRES, CRISP NEUTRALS AND FLOWY SILHOUETTES ARE JUST THE TICKET FOR EXPECTING MAMAS THIS SUMMER. Glassons Tailored Gingham Pant, $49.99, glassons.com; Seed Heritage V-Neck Tank, $54.90, seedheritage.com; Marle Nonna Hat in natural, …
Maternity fashion: natural beauty & classic comforts
This is the season for natural beauty, classic comforts and rustic charm. Amaze trucker jacket, $99.99 from Just Jeans; Egg Maternity T-shirt in grey marl, $49.90, and pleat skirt in orange, $99.90, …
Kids fashion: summer at the seaside
Simple black and white with a hint of sand - the perfect combo for summer days spent at the seaside. Katie wears: Nature Baby petal sleeve bodysuit in navy stripe, $29.95, naturebaby.co.nz; Summer & Storm …
Kids fashion: celebrating the smart-casual style
The festive & wedding season is just around the corner, so pop the kids in their Sunday best and celebrate in smart-casual style. Cohen wears: Cotton On Kids Fairfax Long Sleeve Shirt in khaki/utility, $34.99, …
Keep on moving: activewear for mama and mama-to-be
KEEP ON MOVING......with this season's activewear for mama and mama-to-be. Bae Block It Out Hoodie in grey, $109 AUD, au.baethelabel.com; Nimble Muscle Tank in purple, $70, and Studio To Street II Tights, $110, and …
Relaxed fit: maternity fashion combining comfort and style
Be inspired to combine comfort with style in relaxed-fit classics for an effortless look, wherever you're off to, be it a walk or out for lunch. Witchery boat neck knit in milk white, …
Throwback photoshoot: kids with big dreams
Little kids have big dreams. This gorgeous photo shoot captured our little models dressed up in their own 'What I want to be when I grow up' style. Editor Abigail wears: Country Road knit cape and animal print …
Throwback to Summer: Super cute swimwear
Throwback to when the weather was warm! Check out this super cute summer swimwear photoshoot. Daughter Maja swimsuit in blush, $88, littlebambinos.co.nz Seafolly apron tankini top in peach pearl (from a two-piece …
Kids' fashion: nature lovers
WELCOME IN SPRING WITH ANIMAL PRINTS, EARTHY TONES AND FLORAL, BECAUSE ITʼS A JUNGLE OUT THERE! Hunter wears: Ricochet Baby knitted cardigan in mustard, $29.99, and Ever Earth hedgehog grasping toy, $9.95, babyfactory.co.nz; Nature Baby short …
Kids fashion: rich colours and warm layers
The changing of seasons calls for rich autumnal colours and warm layers, perfect for fruit picking! Nouvelle wears Seed Heritage Love Heart Beret in multi, $44.90, seedheritage.com/nz; Nature Baby Stretch Jersey Martha Dress in snow drop …
Maternity fashions with lush layers for cooler days
Cosy up for those cooler days with lush layers and skirts for all occasions - pup optional. Glassons Crew Neck Knit Sweater in cash cow, $39.99, and Rib Knit Side Split Midi Skirt in porcini, $39.99, both from glassons.com/nz; hat stylist’s …
Kids fashion: Bright colours & light layers
BRIGHT COLOURS AND LIGHT LAYERS PAVE THE WAY FOR SUMMERTIME EXPLORING. Zoella wears Seed Heritage Rib Puff Tee in Soft Coral, $22.90, seedheritage.com/nz; Nature Baby Gingham Millie Skirt in honey check, $45, naturebaby.co.nz; Zara Sandals …
Whatever the weather: kids’ fashion
WRAP UP THE LITTLE ONES IN LAYERS OF COMFY COTTON AND COSY KNITS Braxton wears: Radicool Kids Just Toys crew, $59.99, smithandcaugheys.co.nz; Ricochet Kids jogger pant in khaki, $24.99, thebabyfactory.co.nz.Kahlia wears: Vida & Co merino …
Style-wise: chic looks for mamas-to-be
EMBRACE THE CHANGE OF SEASON WITH BEAUTIFUL OUTFITS PUT TOGETHER FROM BOTH MATERNITY AND HIGH-STREE BRANDS. Egg Maternity bohemian maxi belt dress, $149.90, eggmaternity.com; Earrings, model’s own. Postie women’s jacquard jumper in …
Maternity fashion: the stunning style of yesteryear
IT’S A NEW SEASON, IT’S A NEW DAWN. STEP OUT IN THE BEST OF YESTERYEAR. Photographer: Jaimee Clapham, Pixelsandlight.co.nzStylist: Coby HaimesHair and make-up: Nessa WarneModel: Holly @ Red11, 26 weeks’ …
Maternity fashion: quality garments by local designers
INVEST IN A CAPSULE WARDROBE THIS WINTER: QUALITY GARMENTS BY LOCAL DESIGNERS THAT WILL SEE YOU THROUGH PREGNANCY AND BEYOND. Nicola wears: Marle Georgette Knit in ivory, $420, marle.co.nz; Commoners Tiered Skirt in black, $219, …
Kids fashion: keeping kids toasty
KEEP KIDS TOASTY WARM IN THESE COSY KNITS! Johnny wears: Pop Factory Goodies beanie, $34.95, popfactoryshop.com; Nature Baby cord overalls in navy $59.95, and striped top from 2-piece long-sleeve pyjama set, $54.95, naturebaby.co.nz; Pretty …
Maternity fashion inspired by Mother Nature
EARTHY DESERT TONES BRING OUT THE BEST IN A MAMA-TO-BE. Seed Heritage Mock Neck Rib Top in pecan marle, $79.90, and Cosy Trackie in pecan marle, $89.80, both from seedheritage.com/nz. Commoners Classic Cardi in Tibet, $229, commoners.co.nz; …
Maternity fashion for whatever the weather
Find any excuse to dress up whatever the weather, whatever the destination! Witchery luxe cable knit in milk white, $199.90, witchery.co.nz; Postie women’s wide leg leopard cullottes, $25, postie.co.nz; Converse One Star premium suede low top …
Kids' fashion: little gatherers
WRAP UP THE KIDS IN COSY LAYERS AND HEAD OUTSIDE FOR AN AUTUMN ADVENTURE! Boston wears: Jamie Kay Carter Knit in thicket, $49.95, littlegatherer.com; Cotton On Kids Walker Chino Short, $35, cottonon.com; Lamington knee-high rib socks in caper, …
Maternity fashion: summer by the sea
You're growing a unique human being, and that's beyond beautiful. Embrace your baby bump this summer, it's a tapestry of love. Above: Ripe Maternity Seamless Nursing Bra, $39.99, and Briefs, $24.99, both in natural, rockyourbump.co.nz; Città …
Maternity fashion: earth, air, water, fire
LOOK TO NATURE TO INSPIRE YOUR FASHION CHOICES THIS SEASON Lullaby Club Avalon Smock Dress in clay, $104.95, littlebambinos.co.nz Witchery Tina Mohair Knit in dark green, $229.90, witchery.co.nz; Seed Heritage Pleated Summer Poncho in red …
Toddler fashion to see you through the next season
LATEST LOOKS TO GIVE YOUR LITTLE ONES A SPRING IN THEIR STEP. Tovah wears: Anko Short Sleeve Button Front Top, $8, kmart.co.nz; Hello Stranger Girls’ Pinafore, $70, thekidsstore.co.nz. Kobe wears: Anko Knit Cardigan, $17, kmart.co.nz; …
Golden days: retro looks for kids
Somewhere over the rainbow, Summer is beckoning. Step into the season with these vintage looks. Charlie wears: Liewood Frej Baby Boy Swim Pants in mustard creme de la creme, $49.50, and Jack Bucket Hat in mustard stripe, $49, …
Baby fashion: looking plush in moss and blush
Celebrate the season by nesting you little one in soft layers of moss and blush. Electrik Kidz winter hat in grey, $29.95, littlesociety.co.nz; Merino Kids all-in-one in grey, $89, merinokids.co.nz; Baby Worx wooden rattle, $24.95, …
Maternity fashion: 7 days of style
Ready for work and ready for play - a bump needn't compromise your style. Betty Basics silver ruffle Chicago dress, $59.90, and Ripe Maternity Isla jegging in Indigo, $129.95, mrssmithmaternity.co.nz; Max metallic border scarf, $69.99, and Asha …
Kids fashion: cheeky animal prints & layers galore
Life's a party in cheeky animal prints and relaxed loose-fitting layers. Vihaan wears: Nature Baby ahoy pom pom beanie in oatmeal marl, $34.95, naturebaby.co.nz; Bobo Choses Jubilee short-sleeve tee, $56, littlebambinos.co.nz; Postie+ hooded …
Sunfrocks & swimsuits for littlies
Sticky, drippy ice-creams and a bag of beach toys are essential accessories for this season's sunfrocks and swimsuits Photography: Sam Mothersole, sammothersole.co.nzSyling: Alanna Dennis …
Top fashion tips for new mums
Everything changes when you are new mum. For many mums there's a quick realisation that the wardrobe that worked for your life pre-children is now completely unsuitable for life with a vomiting and demanding newborn! Stylist extraordinaire Shona …
Climb out of your wardrobe rut with Kelly Coe
More sequins in your craft supplies than your wardrobe? Designer and mother Kelly Coe shares her tips for maintaining a sense of style and climbing out of the wardrobe rut we mums can find ourselves in. Kelly Coe once kicked around in her sports …
10 tips: make the most of your changing body shape
Becoming a new mum can be one of the most rewarding times of a woman’s life, but it comes with a few challenges in the wardrobe department! Our changing body shapes can make clothing a conundrum, but despite the challenges, it is such a crucial time …
Dressed to snuggle: fashion for mum and babe
Bundle up and snuggle down in bamboo, cotton and merino, layer upon cosy layer... Photographer: Jaimee ClaphamStylist: Alanna DennisHair & Make-up: Nessa Warne …
Turn over a new leaf: fresh kids fashion for spring
Botanical prints are a growing trend for Spring. Our brother sister duos have fun with these leafy looks. Photographer: David Prentice, facebook.com/davidprenticephotographer. …
Franny's top tips for a maternity wardrobe that works
When Franny McInnes starting selling homemade breast pads on Trade Me in 2004, her plan was to use her hobby to make a bit of pocket money while looking after her new baby. Fast-forward 13 years and now Breastmates - a one-stop-shop for new parents …
Maternity Wear
Maternity Wear Comfort is everything when you are deciding what to wear during your pregnancy, but just because you are pregnant it doesn't mean you have to wear a tent! At around 14-25 weeks (depending on your size and shape) you will find a lot …
Exercise in style
Kick-start your way to a fit and fabulous new you with some snazzy gear …