In the moment fashion

Whatever the weather: kids’ fashion

Style-wise: chic looks for mamas-to-be

EMBRACE THE CHANGE OF SEASON WITH BEAUTIFUL OUTFITS PUT TOGETHER FROM BOTH MATERNITY AND HIGH-STREE BRANDS.      Egg Maternity bohemian maxi belt dress, $149.90, eggmaternity.com; Earrings, model’s own.   Postie women’s jacquard jumper in …

Maternity fashion: the stunning style of yesteryear

IT’S A NEW SEASON, IT’S A NEW DAWN. STEP OUT IN THE BEST OF YESTERYEAR.   Photographer: Jaimee Clapham, Pixelsandlight.co.nzStylist: Coby HaimesHair and make-up: Nessa WarneModel: Holly @ Red11, 26 weeks’ …

Kids fashion: spring has sprung and these looks are too cute!

SPRING HAS SPRUNG AND IT’S LOOKING ESPECIALLY CUTE WITH PRETTY PASTELS AND WOOLLY FRIENDS!   Luna wears Burrow & Be Florence Dress in floral, $59, Luna’s doll wears Florence Doll Dress in floral, $19.95, both from burrowandbe.co.nz. Doll: …

Maternity fashion: colourful dresses & subtle layers

Spring brings the arrival of warmer days and blossoming buds. Match the season with these colourful dresses, and subtle layers    Image above: Penny Sage Ioana Dress in harvest gold, $470, pennysage.com; Glassons Wide Rib Bralette in portobello, …

Kids' fashion: Sunshine on a winter's day

Get your little people all rugged up with cosy layers, boots and essential accessories!    Coralee wears Grech & Co Sunglasses in stone, $39.95, naturebaby.co.nz; Zara Leopard Print Faux Fur Gilet in ecru, $39.90, zara.com/nz; Burrow & Be …

Feeling on top of the world in the latest maternity fashion

Wrap up this season with textured coats, pretty prints and bump-hugging dresses.   Seed Heritage Minimal Fedora in molasses, $64.90, seedheritage.com/nz; Shjark The Finn Coat in cornflower, $829, shjark.com; Zara Printed Dress in golden print, …

Maternity fashion: quality garments by local designers

INVEST IN A CAPSULE WARDROBE THIS WINTER: QUALITY GARMENTS BY LOCAL DESIGNERS THAT WILL SEE YOU THROUGH PREGNANCY AND BEYOND.   Nicola wears: Marle Georgette Knit in ivory, $420, marle.co.nz; Commoners Tiered Skirt in black, $219, …

Kids fashion: keeping kids toasty

KEEP KIDS TOASTY WARM IN THESE COSY KNITS!   Johnny wears: Pop Factory Goodies beanie, $34.95, popfactoryshop.com; Nature Baby cord overalls in navy $59.95, and striped top from 2-piece long-sleeve pyjama set, $54.95, naturebaby.co.nz; Pretty …

Maternity fashion inspired by Mother Nature

EARTHY DESERT TONES BRING OUT THE BEST IN A MAMA-TO-BE.  Seed Heritage Mock Neck Rib Top in pecan marle, $79.90, and Cosy Trackie in pecan marle, $89.80, both from seedheritage.com/nz. Commoners Classic Cardi in Tibet, $229, commoners.co.nz; …

Kids fashion: rich colours and warm layers

The changing of seasons calls for rich autumnal colours and warm layers, perfect for fruit picking!    Nouvelle wears Seed Heritage Love Heart Beret in multi, $44.90, seedheritage.com/nz; Nature Baby Stretch Jersey Martha Dress in snow drop …

Maternity fashions with lush layers for cooler days

Cosy up for those cooler days with lush layers and skirts for all occasions - pup optional. Glassons Crew Neck Knit Sweater in cash cow, $39.99, and Rib Knit Side Split Midi Skirt in porcini, $39.99, both from glassons.com/nz; hat stylist’s …

Maternity fashion for whatever the weather

Find any excuse to dress up whatever the weather, whatever the destination!   Witchery luxe cable knit in milk white, $199.90, witchery.co.nz; Postie women’s wide leg leopard cullottes, $25, postie.co.nz; Converse One Star premium suede low top …

Kids' fashion: little gatherers

WRAP UP THE KIDS IN COSY LAYERS AND HEAD OUTSIDE FOR AN AUTUMN ADVENTURE!    Boston wears: Jamie Kay Carter Knit in thicket, $49.95, littlegatherer.com; Cotton On Kids Walker Chino Short, $35, cottonon.com; Lamington knee-high rib socks in caper, …

Maternity fashion: summer by the sea

You're growing a unique human being, and that's beyond beautiful. Embrace your baby bump this summer, it's a tapestry of love.   Above: Ripe Maternity Seamless Nursing Bra, $39.99, and Briefs, $24.99, both in natural, rockyourbump.co.nz; Città …

Maternity fashion: earth, air, water, fire

LOOK TO NATURE TO INSPIRE YOUR FASHION CHOICES THIS SEASON Lullaby Club Avalon Smock Dress in clay, $104.95, littlebambinos.co.nz   Witchery Tina Mohair Knit in dark green, $229.90, witchery.co.nz; Seed Heritage Pleated Summer Poncho in red …

Toddler fashion to see you through the next season

LATEST LOOKS TO GIVE YOUR LITTLE ONES A SPRING IN THEIR STEP.  Tovah wears: Anko Short Sleeve Button Front Top, $8, kmart.co.nz; Hello Stranger Girls’ Pinafore, $70, thekidsstore.co.nz.    Kobe wears: Anko Knit Cardigan, $17, kmart.co.nz; …

Easy, breezy fashion for expecting mamas

NATURAL FIBRES, CRISP NEUTRALS AND FLOWY SILHOUETTES ARE JUST THE TICKET FOR EXPECTING MAMAS THIS SUMMER.     Glassons Tailored Gingham Pant, $49.99, glassons.com; Seed Heritage V-Neck Tank, $54.90, seedheritage.com; Marle Nonna Hat in natural, …

Golden days: retro looks for kids

Somewhere over the rainbow, Summer is beckoning.    Step into the season with these vintage looks.  Charlie wears: Liewood Frej Baby Boy Swim Pants in mustard creme de la creme, $49.50, and Jack Bucket Hat in mustard stripe, $49, …

Keep on moving: activewear for mama and mama-to-be

KEEP ON MOVING......with this season's activewear for mama and mama-to-be.   Bae Block It Out Hoodie in grey, $109 AUD, au.baethelabel.com; Nimble Muscle Tank in purple, $70, and Studio To Street II Tights, $110, and Adidas Essential Crossbody …

Kids fashion: celebrating the smart-casual style

The festive & wedding season is just around the corner, so pop the kids in their Sunday best and celebrate in smart-casual style.    Cohen wears: Cotton On Kids Fairfax Long Sleeve Shirt in khaki/utility, $34.99, Kendricks Polo in dino …

8 hot looks for summer

We team the latest in maternity wear with our favourite fashion accessories to create eight hot looks that will keep you feeling cool this summer! Ripe Maternity dotty one-piece swimsuit, $79.95 and maternity/nursing crop wrap top, $49.95, …

Freestylers: summer swimwear

Nothing says summer like a beach, a bach and a board. Take a dip into this season’s latest swimwear. Daughter Maja swimsuit in blush, $88, littlebambinos.co.nz Seafolly apron tankini top in peach pearl (from a two-piece set), $59.95, and Rock Your …

Kids' fashion: nature lovers

WELCOME IN SPRING WITH ANIMAL PRINTS, EARTHY TONES AND FLORAL, BECAUSE ITʼS A JUNGLE OUT THERE!   Hunter wears: Ricochet Baby knitted cardigan in mustard, $29.99, and Ever Earth hedgehog grasping toy, $9.95, babyfactory.co.nz; Nature Baby short …

Mama glamour: maternity wear that takes you some place fancy

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Kids fashion: it's time to cosy up

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Baby fashion: looking plush in moss and blush

Celebrate the season by nesting you little one in soft layers of moss and blush. Electrik Kidz winter hat in grey, $29.95, littlesociety.co.nz; Merino Kids all-in-one in grey, $89, merinokids.co.nz; Baby Worx wooden rattle, $24.95, …

Maternity fashion: 7 days of style

Ready for work and ready for play - a bump needn't compromise your style. Betty Basics silver ruffle Chicago dress, $59.90, and Ripe Maternity Isla jegging in Indigo, $129.95, mrssmithmaternity.co.nz; Max metallic border scarf, $69.99, and Asha …

Maternity fashion: natural beauty & classic comforts

This is the season for natural beauty, classic comforts and rustic charm. Amaze trucker jacket, $99.99 from Just Jeans; Egg Maternity T-shirt in grey marl, $49.90, and pleat skirt in orange, $99.90, eggmaternity.com; Gold hoop earrings, $9.99 …

Kids fashion: cheeky animal prints & layers galore

Life's a party in cheeky animal prints and relaxed loose-fitting layers. Vihaan wears: Nature Baby ahoy pom pom beanie in oatmeal marl, $34.95, naturebaby.co.nz; Bobo Choses Jubilee short-sleeve tee, $56, littlebambinos.co.nz; Postie+ hooded …

Sunfrocks & swimsuits for littlies

Sticky, drippy ice-creams and a bag of beach toys are essential accessories for this season's sunfrocks and swimsuits Photography: Sam Mothersole, sammothersole.co.nzSyling: Alanna Dennis …

Top fashion tips for new mums

Everything changes when you are new mum. For many mums there's a quick realisation that the wardrobe that worked for your life pre-children is now completely unsuitable for life with a vomiting and demanding newborn! Stylist extraordinaire Shona …

Climb out of your wardrobe rut with Kelly Coe

More sequins in your craft supplies than your wardrobe? Designer and mother Kelly Coe shares her tips for maintaining a sense of style and climbing out of the wardrobe rut we mums can find ourselves in. Kelly Coe once kicked around in her sports …

10 tips: make the most of your changing body shape

Becoming a new mum can be one of the most rewarding times of a woman’s life, but it comes with a few challenges in the wardrobe department! Our changing body shapes can make clothing a conundrum, but despite the challenges, it is such a crucial time …

Mix and Match – inspiration for your summer wardrobe

From beautiful breezy basics to splashy accessories, there's no need to sacrifice comfort for style …

Dressed to snuggle: fashion for mum and babe

Bundle up and snuggle down in bamboo, cotton and merino, layer upon cosy layer... Photographer: Jaimee ClaphamStylist: Alanna DennisHair & Make-up: Nessa Warne …

Relaxed fit: maternity fashion combining comfort and style

Combine comfort with style in relaxed-fit classics for an effortless look, wherever you're off to. …

Turn over a new leaf: fresh kids fashion for spring

Botanical prints are a growing trend for Spring. Our brother sister duos have fun with these leafy looks. Photographer: David Prentice, facebook.com/davidprenticephotographer.  …

Franny's top tips for a maternity wardrobe that works

When Franny McInnes starting selling homemade breast pads on Trade Me in 2004, her plan was to use her hobby to make a bit of pocket money while looking after her new baby. Fast-forward 13 years and now Breastmates - a one-stop-shop for new parents …

Trend alert: bows and bloomers

Insta-trend alert: We're loving the romper renaissance, topped off with some fancy headwear! Mika’s photos:  Alice Veysey, paperandpearl.co.nz  …

Kids fashion: summer at the seaside

Simple black and white with a hint of sand - the perfect combo for summer days spent at the seaside. Katie wears: Nature Baby petal sleeve bodysuit in navy stripe, $29.95, naturebaby.co.nz; Summer & Storm bloomers in clay, $36, …

Maternity Wear

Maternity Wear Comfort is everything when you are deciding what to wear during your pregnancy, but just because you are pregnant it doesn't mean you have to wear a tent! At around 14-25 weeks (depending on your size and shape) you will find a lot …

Wear Your Pride

A display of national pride is always in order - after all we do live in Godzone!   Here are a selection of t-shirts that let everyone know you're proud to be a kiwi. I Love NZ Kid's' T-shirt $29.95 from www.mrvintage.co.nz Grey Oma Rapeti …

Seven days seven looks

Opt for rich earthy browns and greys for a winter wardrobe that will see you through the week. Photographer: Sam MothersoleStylist: Jaimee ClaphamHair and make-up: Nessa WarneModel: Marcela Gibson …

Exercise in style

Kick-start your way to a fit and fabulous new you with some snazzy gear   …

Spring looks for mama and big brother

From snuggles to selfies — indulge in the little moments before your baby becomes a big brother PHOTOGRAPHER: SAM MOTHERSOLE • STYLIST: JAIMEE CLAPHAM …

A smorgasbord of fashion

Feast on a smorgasbord of fashion trends this season; from hues of grey to timeless stripes, there's something to suit everyone's taste. …

Autumn Maternity Fashion

Wherever you're off to this autumn, go in comfort and style with the latest looks in designer maternity wear. Photographer: Sam MothersoleStylist: Jaimee Clapham …

Cosy Autumn babywear

Beautiful soft greys with a pop of soft colour is the outlook for babywear this autumn — and it couldn't look cuter! Photographer: Sam Mothersole • Stylist: Jaimee Clapham …

Latest looks for kids with big dreams

Little kids have big dreams. Beef + Lamb NZ are behind young Kiwis, providing them with optimum nutrition to grow up big and strong and ready for anything. Photographer: Sam Mothersole • Sylist: Jaimee Clapham …

Maternity fashion: Dress up for winter

Perfect for layering, and in adaptable fabrics and designs, the right dress will take you anywhere PHOTOGRAPHER: SAM MOTHERSOLESTYLIST: JAIMEE CLAPHAM …

Wrap up warm and brave the outdoors

Boots, hats and lots of layers – wrap up the kids and head out for an adventure. PHOTOGRAPHER: SAM MOTHERSOLE • STYLISTS: JAIMEE CLAPHAM & ALANNA DENNIS …

Keep the chill out with these winter warmers

As the temperature drops, wrap up in clothing and accessories designed to keep out the chill.   …

Bon voyage: denim looks to take you anywhere

Bon voyage! Travel in comfort and style with denim looks that take you anywhere. Photographer: Sam MothersoleStylist: Alanna DennisHair and make-up: Nessa WarneModel: Jade @ Red 11, at 32 weeks pregnantShot on location at MOTAT, Western Srpings, …