Frances McInnes started out with one product and a homemade website, yet built a well-known maternity brand that reaches customers worldwide. Here are her tips for other business mums preparing to launch.
The key to getting started is a unique idea. It's futile to compete against existing businesses, so think of something new and set yourself apart from the competition. After creating woollen reusable breast pads, I found there were no other stores in New Zealand with a focus on breastfeeding, nor the range or knowledge I could provide. That was my defining moment.
Frances McInnes is the creator and manager of Breastmates.co.nz, a home business success story she created from scratch while also growing two sons.