Little Flock of Horrors - Lucy Wildman
OHbaby! Tell us a bit about your business.
LW: We’re a baby and kids merino clothing brand. I spent nine years working at a USA ski resort (where I met my husband Fran), and during my many hours snowboarding, I became aware of the benefits of technical fabrics such as merino.
We moved back to New Zealand in 2008 and had two children. When our little boy Iggy experienced febrile convulsions, we realised the importance of temperature control through fabric and became really aware of the fabrics he was wearing. I also learned that babies can’t regulate their own temperature until about 18 months of age, so merino is the perfect fabric because it breathes and helps to regulate body temperature. I started sewing up pants and tops for Iggy and it just grew from there.
OHbaby! What’s your biggest inspiration?
LW: Being at the beach, seeing the combination of colours and shapes in nature, and feeling the sand between my toes really fuels my creative side.
OHbaby! How do you find a balance between family life and your business?
LW: When you’re building a brand and pouring so much of yourself into your business it’s hard to shut off. But we do set aside weekends for spending quality time with the kids. I also think it’s important to give yourself permission to have your own downtime when you need it.
OHbaby! What’s on the horizon for your business?
LW: The future for LFOH sees more merino, bigger ranges and expansion into more stores in New Zealand and beyond.
AS FEATURED IN ISSUE 51 OF OHbaby! MAGAZINE. CHECK OUT OTHER ARTICLES IN THIS ISSUE BELOW