New Edition NZ - Morgan Davidson
OHbaby! Tell us a bit about your business.
MD: We sell the only New Zealand-made breast pump, along with alcohol-free, family-friendly sanitisers. I went into business with a good friend and after distributing other NZ brands internationally for a while, we saw a real gap in the market when it came to NZ-made baby products. We wanted to create a brand that was completely designed, manufactured and packaged in NZ. I’m now the sole director of New Edition NZ and Pumpd, our silicone breast pump.
OHbaby! What’s your biggest inspiration?
MD: I don’t think anything can push you more than having a child of your own. As my son grows, and as I use different products for his changing needs, this becomes my inspiration for our new range of products.
OHbaby! How do you find a balance between family life and your business?
MD: Before I had my son I was adamant that becoming a mum wouldn’t ever change me. My career was a priority and that was just how it was. Well, as I’m sure many would agree, that mindset changes fairly quickly! My son is my priority and the business now works around him. I have amazing support around me and I love what I do. My advice would be to learn to let go of some things. My house isn’t always spotless like it used to be, I’m quite often late and I have learned I cannot do it all.
What’s on the horizon for your business?
MD: The future is bright for New Edition NZ. We have multiple new products in development, due to hit the market this year.
AS FEATURED IN ISSUE 51 OF OHbaby! MAGAZINE. CHECK OUT OTHER ARTICLES IN THIS ISSUE BELOW